Business owners want to take their brand online because they understand the kind of magnitude that an online presence has, and this goes for those who do have an offline business or entrepreneurs looking to get started on one.
Why offline businesses are going online
The E-Commerce Market In India is the third-largest, right after the US and China, and it might even surpass that as the TRAI says that there will be 82 crore internet users in the next three years – so that’s a lot of customers to address, but there are a host of other things as well.
An obvious jump in demand
There’s a demand for more e-commerce offerings only because consumers like the idea that most of the products and services they need are online. It gives them a greater level of ease, convenience and they don’t have to spend time in actual markets.
And if they know they can buy something using their laptops or mobiles, they are likely to purchase the service or product offerings that a business has more often than usual.
Endless customer reach
From a competitive point of view, being online means that the brand expands its reach beyond the local area that they are located in. Some brands even go global as there really is no limit to the number of people they can reach once they are online. It’s good for business too.
Saving big on extra expenses
An offline business will have to spend extra on security guards, electricity, store handlers, accountants, own distributing, delivery and supply networks – but online they don’t. Business is more automated when it’s online and costs incurred usually entail the website, warehouse maintenance, and logistics.
24×7 availability
Consumers can access an online store anywhere and at any time. They are no longer limited by store timings. They can place an order whenever they like, pay for it and know that it will be delivered to them during the stipulated delivery times.
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