An increase in rice consumption by the majority of the population has led to a higher demand for packaged dry rice in the United States. Some of the factors that have been fuelling the growth of the market are increasing health awareness, the introduction of innovative packaging solutions and improved agricultural practices.
The US packaged dry rice market is expected to expand exponentially in the near future. Due to the higher preference of white rice among the consumers in US, the white rice segment holds the largest market share. This is mainly because it has a longer shelf life and thus can be preserved more easily than brown rice. The white rice is more popular among consumers since it takes less time to cook, is softer and tastier and definitely is easier to digest, than its brown variety. Though due to the increasing awareness of healthy eating habits and health consciousness, the brown rice segment is expected to expand to a comparatively higher rate than the white rice segment during the forecasted period.
The supermarket’s segment has been holding the largest market share and is expected to expand more in the years to come. Since the supermarkets allow consumers to view and compare products from different brands, this makes it convenient for the consumers to choose the item best suited to their preference and also saves a lot of time. On the other hand, the convenient stores have longer hours of operations and located at more convenient locations than supermarkets and stocks the popular brands, which are prime factors in attracting a larger customer base. Thus, the convenient store segment is expected to witness an expansion in the upcoming future.
The surge in demand in the market will be the driving force for innovation in the packaged rice market, with better product offerings. Packaged rice market is evolving and in turn it will allow for apprehending the consumers‘ awareness of products, understanding consumers buying behaviour and acknowledging brand loyalty.
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