Carbonated beverages are also known as soft drinks and they have carbon dioxide dissolved in them. Different kinds of carbonated drinks include sparkling drinks, juices, smoothies, ready to drink tea and coffee, functional and concentrated drinks. Soft drinks do not contain any alcoholic content hence, the title.
Increasing young consumers in developed and developing countries, increase in disposable income and increased demand for processed food and beverages is driving the growth of the global carbonated beverage market. Major industry players try to focus on packaging to gain revenues and sustainability as the industry has relatively low price points and margins in comparison to other consumer goods.
Based on the product type, the market is segmented into regular carbonated beverages, diet carbonated beverages, lime flavoured beverage, and fruit flavoured beverage and lime diet beverage. Based on the sales channel the market for carbonated beverages is segmented into hypermarkets, supermarkets, general merchandisers, food services and drinking establishments, convenience stores, gas stations, online grocery stores.
Carbonated drinks with low sugar content is becoming popular among the health conscious consumers. Fruit flavoured and fruit pulp infused drinks were also introduced owing to the recent health awareness around the globe. The rising demand for high value, naturally-made soft drinks in exotic flavors, is expected to drive the inclusion of such premium drinks in the menus of restaurants across the world.
Major challenges to the carbonated beverages industry comes from health lobbyists. Obesity among carbonated beverages consumers, especially children and teenagers has had a negative impact on the growth figures of the industry. Environmental damage caused by PET bottles used for packaging of carbonated drinks limits the growth of the global carbonated beverage market. Product innovation, such as using reusable bottles and cans can create ample opportunities for industry players. This move is expected to reduce scrap production and strengthen sustainability.
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