Sheet face masks are face shaped masks soaked in nutritional serum whose ingredients penetrate deep into the skin. Sheet face masks provide several skincare benefits and help fight signs of aging. Growth of the market is attributed to growing disposable income in emerging economies, which encourages the consumption of beauty products. The growing desire among women to look younger and the trend to use purely organic skincare products too has boosted the global sheet face mask market.
The global sheet face mask market is segmented on the basis of the fabric type, distribution channel and price range. Based on the fabric type, the market is further divided into non-woven, cotton, hydrogel and bio-cellulose sheet face masks. The cotton sheet face mask had the largest market share in 2017 and is expected to hold a market share of 40% by 2023. Its breathability, soft texture and absorption make it the most popular choice. The bio-cellulose sheet face mask segment ranks second in popularity as it contains natural ingredients and is expected to hold 32% of the market share by 2023. Based on the distribution channel, sheet face masks are available on both offline and online platforms. Offline distribution consists of sale in general stores, drug stores and pharmacies. Facial sheet masks accounted for nearly 40% of total online sales in the skin care segment. The price range segment includes premium sheet face masks and economic sheet face masks. The premium range of sheet face masks are to capture a large part of the market share by 2023 due to the rising popularity of skincare treatments and a global increase in disposable income.
Geographically, the global sheet face mask market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. The same report suggests that increasing awareness toward importance of skin care among the younger generation has made Asia-Pacific the dominating region with 67% share of the global sheet face masks market in 2018.
Research On Global Markets 